When choosing a digital marketing package, healthcare providers should consider the specific goals they want to achieve. For example, a practice looking to attract more local patients should prioritise SEO to rank higher in Melbourne-based searches. For practices aiming to engage with patients regularly, a package with social media marketing is ideal, as it fosters connection and builds brand recognition.

Healthcare providers should also think about their capacity to manage patient interactions online. A good digital marketing package should offer reputation management to monitor and respond to reviews. It’s also beneficial to select a package that includes content marketing, which can establish the practice as an authority in its field through informative articles or blog posts. Ultimately, an effective digital marketing package will include a mix of these services, tailored to the healthcare industry, to ensure maximum impact in attracting and retaining patients.