Google Ads are online advertisements that appear on Google’s search results pages and partner websites. As a Google Ads Agency, we create and manage these ads to help your business reach potential customers. You bid on keywords related to your products or services, and your ads show up when users search for those terms. You pay only when users click on your ads, known as pay-per-click (PPC). Google Ads allow you to target specific audiences, set budgets, and track performance to maximise your advertising results.